THE STORY BEHIND

REBELS & OPTIMISTS

THE STORY BEHIND THE BRAND IS THE STORY BEHIND THE FOUNDER, CHARLOTTE:

  • Following “the rules” in life led to feelings of emptiness and misery. Depression and anxiety. Not thriving in work or in life. Is this all there is?

    It was time for a change.

    A sabbatical.

  • The sabbatical did good. Rest and play.

    But then came confusion. What now? Who am I? What do I want? Can I have what I want? Why do I feel so different from everyone else?

    A lot of trying and not knowing.

  • U-turn happened. Back to the old ways of doing work and life. But it did not feel good, it felt meaningless. What is the point of living if you don’t feel alive?

    You cannot un-see what you see. It was time for a new pivot.

    Third time quitting a “stable” but oh so soul sucking job.

  • Decided to go all in. Trusting life and self. Convinced that my experiences, perspectives and disruptive personality is important and needed in this world.

    Rebels & optimists was born.

A woman in a blue suit sitting on a chair near a window with white curtains, smiling and resting her chin on her hand.

About Charlotte

Hi, rebel!

Charlotte is a courageous rebel who refuses to settle for less. She is a visionary who loves asking questions, challenging what is and go into the depths. A recurrent theme in her life has been to go against the grain, find courage within and do things differently, and that is “coincidently” also what makes her feel truly alive.

After first having done all she thought she was supposed to do in life - getting the good grades, the law-education and the good-on-paper, stable jobs - Charlotte found herself deeply unhappy with her own life. She later quit her jobs. Three times. Hence, Charlotte is an expert on rebelling against what we think we should do and what is considered normal. She knows from experience that you cannot truly thrive in life by following someone else’s script, and she believes that so much of our misery is connected to us not living the life that we desire.

Charlotte has created Rebels & optimists because she knows that her purpose is connected to challenging the status quo, to doing things differently and to showing people what is possible when you stop doing what you think you should do and start doing what you want. She has the gift of seeing people deeply and of moving those who come into contact with her towards a life that truly feels good and expansive to them.